SiriusXM Canada Inks Multi-Year Partnership with Toronto Raptors

TORONTO, Nov. 17, 2023 – In what marks a groundbreaking collaboration, SiriusXM Canada has officially teamed up with the Toronto Raptors as their official audio music streaming partner. This multi-year agreement ushers in novel musical features, cutting-edge in-arena technology, and a wide range of listener experiences during Raptors home games, bringing fans even closer to the action and the music they adore.

Immersive Audio Experience

Under this deal, fans will be treated to a first-of-its-kind musical experience tailored by SiriusXM. The arrangement promises to introduce new audio enhancements that not only bolster the energetic atmosphere of Raptors games but also enrich the overall fan experience with a customized soundtrack reflecting the team's brand and spirit.

Technological Advancements In-Arena

As part of the technological advancements, SiriusXM will implement state-of-the-art audio systems within the arena. These systems are designed to deliver superior sound quality that resonates throughout the game, providing a more vibrant and immersive auditory experience for those in attendance. Such tech engagements are aimed at revolutionizing the listening experience during live sports events.

Beyond The Court

The partnership extends beyond just music and technology. SiriusXM's alignment with the Toronto Raptors includes branding opportunities, content collaborations, and exclusive SiriusXM programming tailored to Raptors fans. These initiatives will deepen the fans' connection with the Raptors and enrich the larger basketball community's engagement.

Commitment to Fans and Innovation

This deal is a testament to SiriusXM Canada's commitment to bringing fans closer to the things they love through innovation and immersive experiences. As the Raptors continue to ascend as a powerhouse in the world of basketball, this partnership with SiriusXM Canada is expected to add yet another dimension to their game-day magic.

SiriusXM, Raptors, Partnership