Companies

Alphabet Inc. To Implement Data Deletion on Inactive Accounts: Impact on GOOG and GOOGL Stockholders

Published November 13, 2023

Alphabet Inc., the parent company of Google and several other subsidiaries, operating under the stock tickers GOOG and GOOGL, has announced a significant change in its policy towards inactive accounts. Beginning on December 1st, the tech giant plans to commence deletion of content from inactive personal accounts across various services, which includes Gmail, Google Photos, and Google Docs. This action is anticipated to have wide-reaching implications for users who have not been active for more than two years.

Details of the Inactivity Policy

In a move to optimize data management and enhance security for its users, Google revealed its new inactivity policy back in July. According to internal analyses, accounts that have lain dormant for extensive periods are more susceptible to security risks. Ruth Kricheli, Google's Vice President of Product Management, indicated that inactive accounts are considerably more likely not to have protective measures like 2-step verification in place, heightening the likelihood of cyber threats.

User Impact and Account Management

Although the services of Gmail and Google Photos have a vast user base with over 1.8 billion and 2 billion users respectively, the policy primarily affects personal accounts that have not been accessed for a duration surpassing two years. To prevent data loss, Google advises users who own multiple accounts to ensure a login into each account at least once every two years. Additionally, Google provides a recovery process for those who have lost access to their accounts, thus enabling them to secure their data against automatic deletion.

Strategic Move's Influence on GOOG and GOOGL

The decision is part of Alphabet's larger strategy to manage data efficiently and strengthen security across its platforms. While the policy change may cause concern among certain users, its implementation is expected to ultimately bolster the integrity of Google's systems. Shareholders of GOOG and GOOGL should be aware of Alphabet's continuous efforts to address security concerns, as these actions are vital in maintaining user trust and, by extension, protecting the company's market position as one of the world's most valuable technology firms. Active accounts engaging with their Google services within the required timeframe are safe from the upcoming data deletion.

Alphabet, Google, Policy, Security, Data, Deletion, Accounts, Inactive