Companies

Pixelworks to Enhance Major Movie Releases with TrueCut Motion Technology Under New Deal with Universal Pictures

Published September 18, 2024

In a landmark agreement poised to revolutionize the cinematic experience, Pixelworks, Inc. PXLW, a leader in visual processing solutions, has entered into a significant multi-year agreement with Universal Pictures. This collaboration will integrate Pixelworks' state-of-the-art TrueCut Motion technology into a series of high-profile movie releases. This deal marks a notable advancement in the quality of motion picture presentation, starting with the inclusion of TrueCut Motion in DreamWorks Animation's upcoming film 'The Wild Robot.' The synergy between Universal's cinematic artistry and Pixelworks' cutting-edge technology is set to create an unprecedented viewing experience for audiences around the world.

An Innovative Leap for Cinematic Technology

Pixelworks, headquartered in San Jose, California, is renowned for its innovative software and semiconductor solutions. The company's TrueCut Motion technology is a breakthrough in the world of film, enabling filmmakers to achieve the intended motion appearance and to convey their vision more accurately to the audience. With this collaboration, Pixelworks PXLW confirms its commitment to bringing high-quality visual experiences to consumers and consolidating its position as a forerunner in visual processing innovation.

The Future of Film Presentation

The agreement heralds a new era in the movie industry, promising that audiences will benefit from enhanced visual harmony that aligns with directors' creative intentions. The multi-year, multi-title contract not only underscores the technical prowess of Pixelworks PXLW but also Universal Pictures' dedication to delivering the highest quality content. As motion grading becomes an integral part of the future cinematic landscape, this partnership exemplifies the strides both entities are taking towards perfecting the art of filmmaking.

Pixelworks, Universal, TrueCut