PepsiCo Unveils Pepsi Wild Cherry Campaign for Super Bowl Weekend

PepsiCo, Inc. PEP, a leading player in the global beverage and food industry, is ramping up its brand presence this Super Bowl weekend with a vibrant campaign centered around its Pepsi Wild Cherry flavor. Engaging the talent of digital illusionist Zach King, the company has transformed the recognizable Pepsi sphere into a dynamic, cherry-inspired activation that's set to capture the attention of fans during one of the year's biggest sporting events.

Pepsi Wild Cherry Takes Center Stage

As part of the campaign, PepsiCo is featuring mesmerizing content from Zach King, renowned for his visual tricks and digital sleight-of-hand magic. By tapping into King's unique flair, Pepsi aims to infuse its sphere activation with the effervescent and bold spirit of the Pepsi Wild Cherry flavor—a move that is sure to delight fans and consumers alike.

Khaby Lame Joins the Festivities

In addition to Zach King's contributions, the world's most-followed TikToker, Khaby Lame, is set to document his "Wild Weekend" with Pepsi in Las Vegas. Lame's participation is poised to further elevate the campaign's visibility and connect with a wider demographic, leveraging his massive following and viral appeal.

Experiencing the Wild Side of Pepsi

Pepsi is also extending an invitation to fans situated in strategic locations such as Las Vegas, Kansas City, and San Francisco. For those who opt for a more unexpected and exhilarating night in, the brand proposes the "Wild Night In" concept. This endeavor is tailored to provide an immersive and memorable stay-at-home experience, celebrating the Super Bowl in a distinctive Pepsi style.

PepsiCo's PEP approach to marketing its Pepsi Wild Cherry variant for the Super Bowl is a testament to its innovative and consumer-centric strategy. This latest initiative underscores how PEP continues to find fresh and engaging ways to connect with customers and reinforce its position within the competitive beverage landscape.

PepsiCo, SuperBowl, Campaign