Companies

Lenny Kravitz Delivers Electrifying Show at UEFA Champions League Final Presented by PepsiCo

Published June 2, 2024

The UEFA Champions League final, the pinnacle of European club football, became an entertainment beacon as Lenny Kravitz dazzled millions of viewers worldwide with an unforgettable pre-game show, courtesy of Pepsi®. This marquee event, fueled by PepsiCo's PEP, offered a harmonious blend of sports and music, capturing the attention of a global audience and cementing the beverage giant's presence in high-profile sporting events.

A Legendary Performance on the Global Stage

Adding to the fervor of the largest game in club football, Lenny Kravitz's electrifying performance resonated through the stadium and into the homes of countless international fans. His presence on stage brought a surge of excitement ahead of the much-anticipated match, showcasing how PepsiCo's commitment to entertainment amplifies the experience of key sports events.

PepsiCo's PEP Ambition Beyond Beverages

PepsiCo, Inc., with its expansive portfolio that goes beyond beverages to encompass a full spectrum of food and snack offerings, continues to leverage such high-scale events not just for brand visibility, but also to connect with a diverse global audience. The company’s knack for uniting gastronomy and entertainment creates a vibrant synergy that echoes throughout its marketing strategies, helping sustain its strong market position.

performance, football, entertainment