Companies

Infosys Unveils Aster™ to Enhance Marketing with AI Capabilities

Published June 18, 2024

Global technology services giant, Infosys Limited, has expanded its portfolio by launching Aster™, an advanced solution designed to augment marketing capabilities through artificial intelligence (AI). This new offering is set to empower businesses by amplifying their marketing strategies with AI-driven insights and automation. The cutting-edge system has been developed to help companies navigate the increasingly complex digital marketplace with ease and precision.

Revolutionizing Marketing with AI

Aster™ represents the next leap in marketing technology. By integrating AI tools, Infosys aims to provide clients with the ability to tailor their marketing efforts to meet the unique demands and preferences of their customer base. This platform will analyze vast amounts of data to provide actionable insights that can elevate marketing performance and drive significant business growth.

A Global Reach

With its headquarters in Bengaluru, India, Infosys has a strong international presence, offering a wide range of next-generation digital consulting, technology, outsourcing, and services. The firm operates extensively across North America, Europe, and India, and other international markets. The introduction of Aster™ into their service lineup further reinforces the company's commitment to delivering innovative and transformative solutions to its global clientele.

The INFY Edge

Investors and stakeholders of Infosys Limited INFY are watching closely as the company invests in cutting-edge technologies like AI to stay ahead in the competitive IT services market. The launch of Aster™ is expected to enhance the company's offerings and potentially drive growth, which could reflect positively on the Infosys stock performance in the capital markets.

Infosys, Aster, AI