QVC and USA Pickleball Forge Multi-year Partnership with Exclusive Streaming and Product Curations

Qurate Retail, under its stock tickers NASDAQ:QRTEA and NASDAQ:QRTEB, and USA Pickleball have announced a mutually beneficial multi-year partnership. This collaboration is set to bring the excitement of pickleball to a broader audience, with QVC+ acquiring the exclusive rights to livestream the 2024 USA Pickleball National Championships.

A New Home for Pickleball Championships

The sport of pickleball has been gaining significant traction in the United States, and the partnership between QVC and USA Pickleball is poised to further amplify its appeal. Fans of the sport will be treated to the live broadcast of the 2024 National Championships exclusively on QVC+, allowing them to witness the thrill of the game from the comfort of their homes. In addition to the live coverage, QVC.com is preparing to offer a handpicked selection of products related to the sport, catering to the needs of pickleball enthusiasts.

The Synergy of Commerce and Sports Broadcasting

The strategic alliance taps into the expertise of Qurate Retail, Inc. NASDAQ:QRTEP, a key player in the video and online commerce sectors with a presence across North America, Europe, and Asia. This partnership represents an innovative approach to combining sports broadcasting with interactive shopping, potentially setting a new trend in the retail and sports industries.

Meanwhile, NASDAQ:GOOG's Alphabet Inc., the parent company of Google, continues to be a leading force in the global technology landscape. While Alphabet Inc. is not directly part of this partnership, its significance as an industry giant underscores the dynamic nature of the tech and entertainment sectors, which are increasingly intersecting through such innovative collaborations.

Qurate, Pickleball, Livestream