Brunswick Corporation Boosts ACES Strategy with Boating Intelligence™ Investments

METTAWA, Ill. — Brunswick Corporation (BC), a global leader in marine technology, has elevated its Autonomous, Connected, Electrified, and Shared (ACES) strategy with the launch of Boating Intelligence™. This groundbreaking initiative signifies a major investment in the future of the boating industry, charting a course toward enhanced connectivity and smarter boating experiences.

Introducing Boating Intelligence™

As consumer demands evolve and technology advances, BC remains at the forefront of innovation. Boating Intelligence™ represents a key pillar in Brunswick's vision to transform the marine market. It encompasses a suite of cutting-edge features designed to integrate intelligent analytics, smart automation, and comprehensive data solutions into the boating experience.

Comprehensive Smart Boating Solutions

Gone are the days when boating was solely about the vessel and the water. Today, boaters seek a more connected and customized experience. Brunswick understands this and, through Boating Intelligence™, is preparing to offer advanced telematics, autonomous operation capabilities, and electrification solutions. This improved technology stack promises to augment onboard systems, prioritize safety, and contribute to a more sustainable environment.

Based in Mettawa, Illinois, Brunswick Corporation designs, manufactures, and markets an impressive array of recreational products around the globe. This latest move is aligned with the firm's dedication to be at the vanguard of the marine industry’s technological breakthroughs—securing its place as a harbinger of innovation and efficiency in the waters of the world.

Brunswick, Investment, Boating