Rock the Bells and M&M's® Boost HBCU Music Campaign with Star Mentorship

In an inspiring fusion of music and education, Rock the Bells, the global lifestyle brand dedicated to classic Hip-Hop, has joined forces with beloved confectionery brand M&M's® to launch a groundbreaking initiative, the HBCU School of Music campaign. This collaboration aims to enrich the educational opportunities for students at Historically Black Colleges and Universities (HBCUs) by providing unparalleled production and mentorship programs, culminating in an exclusive performance by the GRAMMY-nominated artist Cordae.

Mentorship and Production Opportunities for HBCU Talent

The HBCU School of Music campaign stands as a testament to the commitment of both Rock the Bells and M&M's® to nurture and develop upcoming talent. Engaging directly with the HBCU community, this initiative has facilitated hands-on experiences in music production, allowing students to hone their skills with state-of-the-art equipment and expert guidance. The mentorship aspect of the campaign further enhances the practical knowledge of these students, as established figures from the music industry share insights and advice to help shape the next generation of musicians and producers.

A Celebratory Showcase Featuring Cordae

The highlight of the campaign was an intimate performance by Cordae, a GRAMMY-nominated hip-hop artist known for his lyrical dexterity and poignant storytelling. This showcase not only provided entertainment but also served as an educational platform and inspiration for students, exemplifying the heights that can be achieved through hard work, talent, and the support of initiatives like the HBCU School of Music campaign.

collaboration, education, mentorship