Quaker® Unveils Global 'You've Got This' Campaign, Featuring Work by BAFTA Winner Charlotte Wells

PepsiCo, Inc. PEP, a leading multinational food and beverage company, has announced the launch of the first-ever global brand platform for Quaker®, titled 'You've Got This'. This platform is a significant rebranding effort that reflects a new strategic direction for the brand. The campaign's kick-off is highlighted by a commercial film directed by Charlotte Wells, an acclaimed BAFTA Award-winning director, which is set to captivate audiences with its inspiring storytelling approach. The fresh initiative marks a notable pivot for Quaker®, aligning with the modern consumer's aspirations and values.

Global Reach and Market Expansion

The inaugural launch has begun in Canada and Latin America, signifying the brand's commitment to global outreach. Ambitious in scope, Quaker® plans to extend the campaign to various additional markets around the world throughout 2024. This initiative represents a strategic move to amplify Quaker's presence on the international stage and resonate with a wider audience. As the campaign rolls out, its influence is expected to bolster the brand's market position and strengthen its connection with consumers worldwide.

About PepsiCo, Inc.

PepsiCo, Inc. PEP serves as the parent company of Quaker®. Headquartered in Harrison, New York, with a profound presence in the hamlet of Purchase, the corporation is a juggernaut in the food and beverage industry. PepsiCo's operations are vast, covering all aspects from manufacturing to marketing. Its extensive portfolio includes a variety of brands, which are distributed and enjoyed by consumers on a global scale. With the latest brand platform launch, PepsiCo continues to demonstrate its innovative capabilities and its commitment to evolving alongside market trends and consumer preferences.

Quaker, PepsiCo, Campaign