FinTech

Bridgeline Digital Secures Contract with Top Building Materials Retailer for AI-Enhanced Search Technology

Published January 24, 2024

WOBURN, Mass. – In a significant development for e-commerce optimization, Bridgeline Digital, Inc. (BLIN), a company at the forefront of digital engagement, has announced a new partnership with a premier building materials retailer. This strategic move is aimed at revolutionizing the retail experience by implementing Bridgeline's cutting-edge, AI-powered search technology, HawkSearch, to elevate the retailer's online shopping platform.

Advancements in e-Commerce Search Functionality

Through this collaboration, HawkSearch will be integrated into the retailer's eCommerce environment to deliver an intuitive, smart search system. Bridgeline's technology promises to harness artificial intelligence to understand and adjust to customer search patterns, thereby driving sales and improving user satisfaction. The deployment is intended to refine product search capabilities, effectively guiding customers to their desired products with speed and precision.

Bridgeline's Market Presence Expands

The announcement reflects a continued trend of growth for Bridgeline Digital, highlighting the company's expertise in enhancing digital customer experiences. Bridgeline Digital, headquartered in Woburn, Massachusetts, is establishing itself as a pivotal player in the digital participation space within the United States. BLIN is poised to further its impact in the digital engagement market, as this new agreement underlines its capacity to cater to industry-leading clients and fulfill complex technological demands.

Bridgeline, Technology, Retail