Illumination Premieres MIGRATION in CJ 4DPLEX's ScreenX Format

HOLLYWOOD, Calif., Dec. 19, 2023 /CNW/ -- In a groundbreaking move for animated features, Illumination's latest project MIGRATION is set to become the first major animated film to be released globally in CJ 4DPLEX's innovative ScreenX format. This immersive 270-degree panoramic screening experience is expected to redefine the standards of visual storytelling.

Revolutionizing Cinema with ScreenX

CJ 4DPLEX, a trailblazer in premium cinema formats and technologies, has partnered with Illumination, renowned for event-animated films and hits like The Super Mario Bros., to bring audiences this pioneering cinematic experience. ScreenX allows moviegoers to be enveloped in the film's universe, with imagery that extends beyond the traditional screen boundaries and wraps around the theater walls. This collaboration signifies a major leap in cinematic presentation, aiming to attract a diverse audience seeking extraordinary theater experiences.

Illumination's MIGRATION Sets a New Precedent

MIGRATION, Illumination's adventurous foray, once again showcases their commitment to innovation and excellence in animation. With a vision to craft compelling and immersive narratives, the release of MIGRATION in ScreenX is anticipated to set a new benchmark for future releases. The film's enchanting story paired with the enhanced viewing format is likely to captivate cinema enthusiasts around the globe.

Implications for the Cinema Industry and Investments

The strategic synergy between CJ 4DPLEX's technological ingenuity and Illumination's storytelling prowess could potentially revolutionize the cinema industry. The adoption of advanced formats such as ScreenX indicates a shift towards more immersive entertainment experiences, posing implications for cinema-related investments. This innovative approach could spur further developments, influencing how movie theaters around the world evolve to meet changing consumer demands. As such, stakeholders within the cinema and entertainment sectors, including investors, are keen on observing the market's reception of MIGRATION and its impact on future productions.

Cinema, Innovation, Animation