Innovative Outdoor Solution 'The Krapp Strapp' Gains Traction with $65,000 'Shark Tank' Investment

Becoming one with nature doesn't mean leaving all comforts behind, and entrepreneur Bob Legg, a passionate outdoorsman and co-founder of Air Boss Outdoors, comprehended this well. A company that has built its reputation on developing motion decoys to enhance the hunting experience, Air Boss Outdoors has now captured both attention and investment by solving a problem faced by hunters and outdoor enthusiasts alike. The initiation of 'The Krapp Strapp', a device designed to assist hunters in managing one of the most fundamental human needs discreetly and hygienically while in the wild, has caused quite the stir - not just for its functionality but also for its cheeky nature.

The Genesis of 'The Krapp Strapp'

Spend a prolonged period in seclusion amidst the great outdoors and one will be starkly reminded of the reliance on basic amenities such as a bathroom. Bob Legg, determined to address this void during his ventures, ingeniously devised 'The Krapp Strapp'. This contrivance allows hunters to answer nature's call without forsaking their post or contaminating the surrounding area. Through a clever design that embraces both levity and practicality, the product swiftly gained momentum, ultimately securing a $65,000 investment on the reality TV show 'Shark Tank'. It was here that the incongruity between the seriousness of hunting and the humorous approach to a usually unmentioned issue drew laughter and approval, marking a significant jumpstart for Air Boss Outdoors' latest offering.

Impact on the Market

The ingenuity of 'The Krapp Strapp' goes beyond just a novelty item, as reflected in the investor confidence and the burgeoning demand from the outdoors community. The strategic move to diversify Air Boss Outdoor's product range adds an unexpected, yet relatable dimension to the brand, potentially broadening its consumer base. While this investment is indicative of a robust confidence in the product, it also highlights the importance of innovation in even the most niched sectors of the outdoor market.

innovation, outdoors, hunting