Companies

Churchill Downs and Sports Illustrated Launch 'Club SI' for the Kentucky Derby's 150th Anniversary

Published January 10, 2024

In a landmark collaboration designed to revolutionize the spectator experience, Churchill Downs Incorporated (CHDN), a prominent player in the gaming, online betting, and racing entertainment sector, has joined forces with the renowned Sports Illustrated. The partnership unveils the new 'Club SI,' a high-end dining and viewing area set to debut at the 150th running of the iconic Kentucky Derby. This strategic alliance will see the race day ambiance reaching new heights of luxury, providing an exclusive environment for enthusiasts and stakeholders.

Lavish Amenities Meet Historic Tradition

The announcement of Club SI is not just a fleeting upgrade but part of a multi-year agreement that grants Sports Illustrated exclusive naming rights to this premium space. Situated at Louisville's historical Churchill Downs Racetrack, the home of the Kentucky Derby, this luxury addition offers a bespoke experience where fans can immerse themselves in the thrills of the race while indulging in unparalleled comfort and style.

Enhancing the Derby Experience

Patrons of Club SI can expect a seamless blend of fine dining, exclusive views, and elite services. Ideally positioned to afford prime sightlines of the racecourse, the facility ensures that guests miss none of the action while enjoying the high-caliber amenities associated with the Sports Illustrated brand. As the Kentucky Derby marks a significant milestone with its sesquicentennial celebration, Churchill Downs is setting the stage for a memorable event that harmoniously marries the grandeur of the race with contemporary luxury.

ChurchillDowns, SportsIllustrated, KentuckyDerby