Sports

SailGP's New Ownership Brings Celebrity Power to the Sailing League

Published November 30, 2023

The recent development within SailGP marks a significant stride in professional sports, as the sailing league now benefits from the star-studded influence of its new ownership group. SailGP, a professional racing league, has been redefining the perception of sailing by infusing it with the high-octane energy reminiscent of Formula 1—thanks to Oracle founder Larry Ellison and the renowned America's Cup sailor Russell Coutts who established the league four years ago.

Celebrity Impact on SailGP

The addition of prominent figures to the SailGP ownership fold comes with substantial clout and is expected to leverage the visibility and growth of the sport. The league has been successful in capturing the excitement that one usually associates with F1 racing but on the open seas, aiming to attract a new demographic of enthusiasts and investors alike.

Bringing F1 Excitement to the Seas

SailGP's marriage of sailing tradition with cutting-edge technology and adrenaline-pumping competition is alluring for those drawn to both the innovation in sports and investment opportunities. Much like Formula 1, the league employs advanced technologies to push the boundaries of what's possible in professional sailboat racing, thereby expanding its appeal and market potential.

SailGP, celebrity, investment