Analysis

The Ethical Implications of AI's Impact on Social Connectivity and Media Dominance

Published May 30, 2024

As the digital landscape morphed with the ascent of major platforms over the last ten years, the fabric of society underwent a significant transformation. Companies such as Meta Platforms, Inc. META, formerly known as Facebook, alongside Instagram and Twitter, touted the early iterations of social media as a remarkable force for global connection. The promise they made was one of unparalleled positivity: to link humanity in ways never previously imagined, and indeed, they succeeded in creating networks that spanned the globe, touching lives in countless ways.

The Rise of META and Social Media

Rooted in Menlo Park, California, META has been instrumental in shaping the digital ecosystem. The development of platforms that allow connection, sharing, and interaction across a variety of devices and interfaces marked a technological leap. However, with this leap came increased scrutiny about the broader societal impacts of such technology. The very same AI that underpins user engagement on these platforms is now being recognized for potentially amplifying social ills and ethical concerns. As META continues to innovate with mobile devices, PCs, virtual reality headsets, wearables, and home devices, the conversation is shifting to how these advancements should be responsibly integrated into society.

AI: A Double-Edged Sword for Social Media

Initially embraced for their promise of connection, platforms powered by META now face criticism for the unforeseen repercussions of their ubiquitous presence. The algorithms that curate and personalize content have been called into question for possibly reinforcing echo chambers and exacerbating divisions amongst users. A tech ethicist's lens reveals a complex scenario where AI's role is not just to enhance user experience, but also to acknowledge its part in compounding societal problems, demanding a reassessment of the ethical frameworks guiding such technologies.

AI, Ethics, SocialMedia