JaM Cellars Bolsters Holiday Spirit with Music Charity Partnership and Wine Giveaway

NAPA, Calif. November 13, 2023 – In the spirit of the festive season, JaM Cellars, maker of the best-selling Butter Chardonnay, is proud to announce a dual initiative to commemorate the holiday period, rooted in its devotion to music and community support. The company is fostering joy this holiday season through its ongoing collaboration with the Sweet Relief Musicians Fund as well as the announcement of its second annual 'wine and groceries for a year' giveaway in association with iHeartRadio.

Supporting Musicians with Sweet Relief

For the fourth year in a row, JaM Cellars has renewed its partnership with the Sweet Relief Musicians Fund, a nonprofit dedicated to aiding musicians and industry professionals in financial need. This alliance, which began amid the COVID-19 crisis in 2020 to alleviate the hardships of affected musicians, has successfully raised over $75,000 to date. With a minimum pledge of $30,000 to mark Sweet Relief's 30th anniversary, JaM Cellars portrays a consistent bolstering of the music community.

Interactive Fundraising through JaMHappyHour

Engaging fans in its philanthropic efforts, JaM Cellars hosts 'JaMHappyHour,' a series of live music performances streaming on Facebook Live and YouTube. The interactions from viewers during these events directly translate into donations for Sweet Relief, with every like, comment, or share converting into a dollar donated, capped at $3,000 per show. The initiative also presents additional donation methods for viewers keen on supporting the cause.

Celebratory Giveaway with iHeartRadio

Furthering the celebration, JaM Cellars invites wine lovers to participate in a holiday giveaway through iHeartRadio stations. This giveaway grants the chance to win a year's supply of Butter wines and groceries. Fans can earn extra entries by tuning into JaM Cellars' YouTube channel or listening to special festival music streams aired on the JaM Cellars iHeartRadio digital station.

The Philosophy Behind JaM Cellars' Community Efforts

JaM Cellars' founders John and Michele Truchard, embody their brand through active community investment and a focus on creating everyday, enjoyable wines. They aim to enrich lives with both their flavorsome wines and through musical experiences, whether it be at live festivals, their Wine & Music Studio in Napa, or the JaMHappyHours online. The synergy of music and wine stands as a testament to their commitment to contributing positively to the community and adding a spark of joy through their endeavors.

About JaM Cellars and Sweet Relief

Whether it be through Butter Chardonnay, Butter Cab, or Butter Bubbles, JaM Cellars offers a wine for every occasion. Their products are accessible and designed to be relished at any celebratory moment. As for Sweet Relief, the organization remains steadfast in aiding the music industry, providing vital support for those in need of financial assistance due to health, disability, or age-related challenges.

Napa, Gift, Charity, Music, Wine